As at the end of every season, the French soccer community celebrates its heroes. Everything changes when Fodé Thiam, the star of Racing Paris, delivers a violent headbutt to his coach, before calling him a “dirty toubab.” To manage the crisis, club president François Marens calls on the Kairos Conseil agency, which includes Sam Berger, a talented communications specialist. Marie Kinsky, Sam’s former friend and rival, exploits the situation by stoking the flames of identity-based divisions.